How to Create Your First Digital Product
So there are lots of options when it comes to selling a digital product. Simply put, this is one of the simplest and easiest ways to get a product that you can then start promoting and marketing. But how do you go about making one? There are plenty of options here but in many cases, you’ll be able to simply handle the creation of your digital product yourself. If you are selling an eBook for instance then you only need to create a large Word document, include some images and good formatting and then save the final file as a PDF.
Alternatively, if you’re creating a video series, then you can just film yourself on camera and then edit the video neatly using editing software such as Adobe Premiere. Creating an email course is even easier. For this, all you’ll need is to write out some emails and then sign up to an autoresponder which you can use to automatically send your emails. A good choice is AWeber.
The main tip when doing this is to make sure you come up with a digital product that will play to your strengths and that you can be proud of. It’s very important to come up with a digital product you’re proud of because that way you’ll be able to promote it much more easily. When you talk about a product you truly believe in, your passion will come across and people will be far more likely to believe in what you’re offering too.
If you’re kind of shy of the quality of what you’ve created, then your marketing will lack conviction and you won’t attract repeat customers. In terms of creating something that plays to your strengths, that means picking a topic that you know a lot about and that is relevant to the topic or niche of your website and it means creating something you can create well. If you’re a great writer, then write an eBook!
If you aren’t so good at writing though but have an excellent manner on camera, then film a video series! If you can’t do either of those things, then consider using screenshots of your computer/creating slideshows and then narrating them. Alternatively, another popular option is to simply outsource the creation of your digital information product. There are thousands of writers, video editors and other skilled individuals on the web and any one of them will
likely be happy to help.
The best places to find these people are generally freelancing sites which include the likes of ‘Elance’ or ‘UpWork’. On either of these, you should be able to find someone
with the skills you need and from there it will cost you between $100 and $1,000 depending on the nature of the job you need to be done and the quality you are looking for (good writers will generally charge upwards of $3 per
100 words).
What To Price Your eBook?
Once you have your digital product, the next question is how much you want to charge for it. This, of course, is entirely up to you, though you don’t want to charge too much and alienate your audience. We recommend around $7 for a short report, or $17-27 for a full-length eBook (10,000 words plus). What you’ll find when you look around the web is that there are plenty of examples of eBooks being sold for ridiculous prices – sometimes as much as $50, $100 or more.
While this does happen, the books very rarely manage to provide value for money and in the long run, this can lead to damaged reputations and angry customers. Likewise, you’ll find it much easier to sell a cheaper book, to begin with until you have built up a reputation for yourself as someone who can be trusted and who delivers premium content.
A good tip is to start with something small to test the market. Don’t aim to create an eBook to end all eBooks.
Instead, start out with something smaller like a report and sell that for $7. This allows you to very quickly and easily start honing your business model and generating income without investing too much or creating too much risk. Only once you’ve seen that this method is working and you’re earning money, do you then go and invest further into the business model with a bigger product at a higher price point. Remember too – there’s nothing to stop you from experimenting with price points and running ‘split tests’ to see which is the most profitable!
Creating Your Landing/Sales Page
One of the most important tools when it comes to affiliate marketing is to create a landing page. This is essentially a single page, also known as a ‘sales page’, that is entirely dedicated to selling your one product. A sales page will look different from the other pages on a website because it has no links to other parts of the site, no adverts, and no distracting images.
In other words, everything on the page is there to serve the one objective of selling copies of your information product or whatever else it is that you’re selling. Often these pages are long and narrow and they contain a lot of text and a lot of ‘buy now’ buttons. Those buy now buttons are your ‘call to action’ buttons and of course they contain the a
